Why sip Bird Friendly?

Coffee certified to protect habitat

Smithsonian Bird Friendly certified coffee comes from farms that protect high-quality habitat for birds and wildlife. Rather than clearing forests, it is cultivated underneath and alongside diverse, native trees.

Look for the Bird Friendly logoIt identifies coffee certified to protect habitat for birds and wildlife.
Organic certification
Zero deforestation
Biodiversity conservation
Post-harvest traceability

The choice in every cup

Coffee can erase habitat, or protect it

Coffee grows in some of the most biodiverse places on the planet. Full-sun farming can remove the trees birds and wildlife depend on.

Bird Friendly certification guarantees habitat protection for birds and wildlife.

The environmental gold standard

What Bird Friendly actually requires

Every certified farm must be organic and deforestation-free, conserve biodiversity through an approved pathway, and maintain traceability after harvest.

Organic certification

Producers must hold organic certification or use a participatory guarantee system.

Zero deforestation

Certified habitat must have had no deforestation within the previous 10 years.

Two conservation pathways

Farms conserve biodiversity through either an agroforestry system or forest conservation.

Agroforestry system

Coffee systems maintain at least 40% shade cover, 10 shade-tree species per hectare, and 60% native trees.

Forest conservation

Conserved forest must meet a 2:3 forest-to-crop ratio and requirements for governance, management, tenure, and primary or secondary forest.

Post-harvest traceability

Certified coffee is separated, labeled, and documented throughout post-harvest processing and storage.

Why the seal matters

Look for proof, not vague promises

Criteria are verified by accredited third-party auditors, while separation, labeling, and documentation support post-harvest traceability.

Defined conservation criteria

Bird Friendly verifies biodiversity conservation through one of two defined pathways: agroforestry or forest conservation.

More than organic

Organic certification is the starting point; Bird Friendly also requires zero deforestation, biodiversity conservation, and traceability.

Clearer than broad sustainability claims

The seal connects the coffee to a defined Smithsonian standard and verification process.

Better for the cup, too

Coffee cultivated underneath and alongside trees can develop a more complex, robust flavor than conventionally grown alternatives.

Keep the Morning Song alive

Choose the coffee with habitat behind it

Every bean in Morning Song is Smithsonian Bird Friendly certified, and every batch is roasted in Bend, Oregon.